The environment imposes itself in B2B User Research

Eco-design: A sustainable transformation of B2B offers

Reducing the environmental impact of a future offer is now a cross-cutting R&D, Innovation and Marketing topic. The urgency of environmental issues forces us to act differently.

Innovate in new ways, instill agility in business models, include the environment as a vector of rational progress. The combination of eco - design and responsible innovation is a major challenge for B2B players... too.

As a reminder, the circular economy is regenerative. It is a question of integrating responsible choices in terms of resources, design, manufacture, uses, and post - uses in order to structure a virtuous loop paradigm.

To ensure the success of a circular economy approach and respond to environmental injunctions while enchanting the User eXperience, it is essential to put Users at the heart of its organization and processes...

A logic of CUSTOMER CENTRICITY inseparable from any eco-design project. So how do you build an ideation phase to capture new signals and align your resources?

User Research: Did you say Quality or Quantity?

In UX Research, the primary difference between Quality and Quantity lies in the nature of the data. In case this segmentation turns out to be a little obscure...

• Quantity in UX Research has for its essence the production of numerical data.

  Social listening, surveys, polls, panels, barometers, etc.

  Whatever the method, quantitative research involves collecting and analyzing data from large numbers of people to unambiguously answer questions such as «How many?» «How many times?»... And thus, to evaluate, measure, benchmark, score.

Quantitative research can also reveal the need to conduct qualitative research to understand.

• In UX research, the function of Quality is indeed to bring a layer of humanity and depth to User data. By answering questions such as «Why?», «How?»... qualitative reasearch adds depth and makes it possible to understand the reasons associated with a use, an expectation, an objective, a pain point, etc.

Common qualitative methods include online or offline interviews, in situ observations, focus groups, workshops, Design Thinking... depending on the problem and the target.

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