expertise > methodologies

Tailor - Made

Specialist in Ad'Hoc studies, Delta Business imagines and designs personalized methodologies responding to every challenge. Gathered within a Multisdisplinary Task Force, the expertise and perspective of our Consultants allows you to meet the needs of your teams.

  • Committed: carefully structured approach based on a range of methods and techniques for collecting qualitative and quantitative data

  • Agile: optimized method, specific or hybrid, combining Offline and Online depending on the case

  • Balanced: chemistry sought between the technicalities of the qualitative & the quantitative

Qualitative Studies

With varied profiles (psychology, sociology, semiology, ethnology, marketing, etc.), our Analysts & Animators bring their diverse perspectives to feed relevant customer knowledge.

A wide range of tools and techniques

  • Traditional Techniques: Individual interviews, interviews with experts / opinion leaders, indoor focus groups, mini groups, triads, in situ tests and observations, ethnographic devices, semiological analyses.

  • Digital Techniques: Online focus groups, focus chats, webcam interviews, bulletin boards, online communities, blog notes-diaries.

Infrastructure dedicated to focus groups

Delta Business has a network of rooms dedicated to group meetings and individual interviews. All allow you to follow the exchanges live and remotely.

  • France: 15 rooms spread across the country

  • Europe: 20 spaces located in metropolises and main cities

  • America & Oceania: 12 rooms located in strategic places.

Secure video call platforms

To support you in the digital world, Delta Business favors secure platforms such as Zoom Business, Teams or other ad-hoc platforms according to your needs.

Design Thinking Workshops

Detect disruptive insights and generate differentiating concepts

A collaborative creation solution integrating observation, listening and testing, Design Thinking is a working method that helps companies reinvent and innovate.

Design Thinking is one of the methods used within the DELTA BUSINESS DB Lab. Through a holistic and agile process, our approach is based on a 3-step workflow:

  1. Inspiration: Observation and listening through an ethnographic approach

  2. Ideation: Generation of prototypes, concepts of products, services or solutions

  3. Implementation: Iterative testing of prototypes with Users or Experts

Quantitative Studies

Our Consultants and partners provide you with their expertise in terms of drafting questionnaires, collecting data, statistical analyzes and data management in strict compliance with the protocol in place.

A multi-modality data collection

  • Face to Face: CAPI on pc, tablet or smartphone

  • Phone: CATI allowing interviewers to directly record responses to open-ended questions

  • Online: CAWI allowing the respondent to send their answers by email

A fieldwork adapted to your needs

  • French studies: Call center based in Ile de France with 50 positions

  • International studies: Network of specialized partners in Europe, North & South America, Oceania