expertise > methodologies
Qualitative Studies
Our Analysts & Animators of varied profiles (psychology, sociology, marketing, etc.) bring their combined perspectives to enrich customer knowledge in a relevant way through a wide range of tools and techniques:
Traditional Techniques: Individual interviews, interviews with experts / opinion leaders, indoor focus groups, mini groups, triads, in situ tests and observations, ethnographic devices, semiological analyses.
Digital Techniques: Online focus groups, focus chats, webcam interviews, bulletin boards, online communities, blog notes-diaries.
Infrastructure dedicated to focus groups
Delta Business uses a network of dedicated rooms to group meetings and individual interviews. All of them allow you to follow discussions live and remotely, both in France and internationally.
Secure video call platforms
To support you in the digital world, Delta Business prioritizes, according to your needs, secure public platforms such as Teams or internal platforms via our partners.
Design Thinking Workshops
A collaborative creation solution integrating observation, listening and testing, Design Thinking is a working method that allows companies to innovate by detecting disruptive insights and generating differentiating concepts through 3 key steps:
Inspiration: Observation and listening through an ethnographic approach
Ideation: Generation of prototypes, concepts of products, services or solutions
Implementation: Iterative testing of prototypes with Users or Experts
Quantitative Studies
Delta Business can assist you with questionnaire drafting, data collection, statistical analysis and data management in strict compliance with the established protocol.
A multi-modality data collection
Face to Face: CAPI on pc, tablet or smartphone
Phone: CATI allowing interviewers to directly record responses to open-ended questions
Online: CAWI allowing the respondent to send their answers by email
