In the world of innovation, two approaches are emerging: closed and open innovation. Each finds its place in different contexts and offers specific benefits to stimulate creativity and growth…

Is LAB a genereic word to attract customers or give a creative and innovative image? Is the LAB truly an R&D space? Is the LAB simply a trendy meeting room or a 4.0 co-working space? Answer:

State of innovation in France between 2018 and 2020 (some key indicators - source Ministry of Higher Education and Research)…

In today's world where productivity and yields often come first, the importance of quality can sometimes be overshadowed by a relentless pursuit of quantity. However, focusing on quality provides many benefits and leads to greater satisfaction and better long-term success:

In an increasingly competitive landscape, understanding the needs, preferences and opinions of your target audience is paramount to success. Focus groups are a powerful tool that businesses can use to…

B2B brands need a clear and defined objective to remain competitive in today's market: the interest in creating a customer-centric marketing strategy…

B2B customers are expertise-driven and primarily logic-driven. 80% of business decision makers prefer to get…

Case studies, white papers, interviews, graphics, ebooks, an update on the investments planned by the marketing departments...

This goal goes beyond increasing engagement, advertising products, generating leads, and even closing deals…

The fundamentals of the qualitative approach remain constant, but the tools evolve throughout the UXR or CXR journey: from the discovery of the issues to the sharing of key learnings…

Why build personas in B2B?

In B2B, the interest of building personas is obvious: purchase journey, attitudes, expectations, pain points, the persona is used when…

How does Circular Design Thinking bring value?

The creative process not only takes into account the interactions between all the actors involved but also the concept of shared utility or collective discernment...

Eco-design: A sustainable transformation of B2B offers

Reducing the environmental impact of a future offer is now a cross-cutting R&D, Innovation and Marketing topic…

UX Research: What are we talking about?

Listening to customers, exploring uses, deciphering behaviors, eye-tracking, in situ observation, immersion...

The Starter is the start-up initiator of the Paris Descartes IUT. In 3 years of existence, 70 projects have been initiated there. Among them, Tanguy and Allan…

1 in 3 consumers would buy a product or service following a personal recommendation from a friend, colleague or family member…

BtoB plays an essential role in our economy. With 1 million employees, 120,000 companies, 98% of which are SME - SMI…

#B2B - Quality to shed light on customer knowledge:

There is a real renewed interest in qualitative approaches.

A customer is difficult to reduce to a set of CRM data. To enter into real empathy with him, imagine how to serve him better…

To enable its customers - large accounts, ETI, SME & SMI, start-ups - to boost their creativity, Delta Business launched the DB Lab a few years ago: