INFLUENCER MARKETING IS ON THE RISE

1 in 3 consumers would buy a product or service following a personal recommendation from a friend, colleague or family member. Distrust of advertisers and mass-market advertisements or real sociological change?

Faced with an informed and hyper-connected consumer, such an observation cannot leave anyone indifferent. Just observe: could this be the reason why so many brands are tracking down recommendations and moving towards influencer marketing?

A question then arises: how do these brands come into contact with these newly over-connected, and sometimes totally mistrustful consumers? The solution they adopt? word of mouth... simply.

Modernized, more digital, this new influence marketing reaches both young consumers and the not so young... all through influencers. Embodied influencers, who look like us consumers and who broadcast content on social networks daily.

This is the secret of this new marketing ... Imagine, build, develop in support of the recommendations and advice of these new opinion leaders or influencers ... followed by consumers in search of sincerity and spontaneity.

The impact of an influencer on the purchasing behavior of consumers has therefore become essential: more than ¾ of Internet users who follow influencers or bloggers have purchased a product after having read one of their content published, depending on the case, on Facebook, Instagram...

Faced with these new challenges and these new uses, content and recommendation are becoming two essential marketing levers that need to be activated efficiently.

The Delta Business Influencer Marketing division was designed to support you in this transformation. We will help you manage your influence and your reputation with web media and new opinion leaders: influencers, bloggers...

When would you like to discuss and share your experience with us?