UX Research: Anything new on the horizon?

Reduce User Experience to data?

Today's world is dominated by big data, analytics, and real time. But, can User Experience be reduced to the power of numbers and quantity without understanding the context, without listening to the stories of the stakeholders?

Of course not - especially not at a crucial moment of societal and environmental transformation such as the one we are dealing with.

To understand the context, capture weak signals, decipher insights, bring out latent expectations... it is necessary to activate a Human Centric approach that favors empathy. This is where the real added value of quality lies.

But then, nothing new on the horizon?

Of course. The fundamentals of the qualitative approach remain constant, but the tools evolve. It is those who serve the qualitative approach - for example:

• In ethnography or in situ observation, on-board cameras and eye-tracking devices allow psycho-sociologists to decipher behaviors and uses

• In individual interviews and focus groups, platforms allowing interviewers and facilitators to gather insights from populations that are difficult to mobilize in person

At DELTA BUSINESS, we are committed to supporting all our #UserResearch and #Customer eXperience projects with the same enthusiasm and the same quality of service: simple or complex programs, National or International scope, one-time or recurring collections.

It illustrates the commitment of our project teams in France and abroad, at all stages of the UXR or CXR journey: from discovering the challenges to sharing key learnings.

So when our clients thank us for the quality of the experience delivered and the enthusiasm of each of us: Project Managers, Recruiters, Moderators, Translators and Analysts: we commit to reaffirming our promise.

Thanks to them !

Do not hesitate to contact us if you wish to complete this overview, our Experts are willing to share their experiences.

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