DESIGN THINKING & B2B INNOVATION
What is Design Thinking?
Focus on three key attributes of this method:
CUSTOMER EXPERIENCE AT THE HEART OF INNOVATION
Before getting to the heart of the matter, a little reminder.
What is UX ?
USER EXPERIENCE: OBSERVATION AND UNDERSTANDING TO BETTER DESIGN IT
Innovation through design seeks the best response to new uses.
In France, the UX profession is very focused. It often boils down to two attributes: