How to increase the media visibility of a conference dedicated to biomedical engineering?

strategy & markethealthservices
Écrit par CLEMENT MILLET

business cases > health

AFIB is an association under the 1901 law which aims to promote reflection, action, and training on the themes of clinical and biomedical engineering. Each year AFIB organizes a scientific conference and a technical exhibition bringing together more than 500 professionals working in the world of health.

Challenge

  • Developing the notoriety of AFIB’s conference among media outlets with a very large audience in the biomedical sphere

  • Foster regularity in the speeches of AFIB Presidency to the hospital press

Solution

  • A tailor-made Media Relations program

The Benefits for our Client

  • High visibility of AFIB’s conference among the most well-known committed media

  • A President very present in the hospital press’ opinion leaders

CLEMENT MILLET
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