How to optimize the customer experience in terms of air handling units selection?

business cases > indoor comfort

Aldes is an international group specializing in the design and manufacture of integrated solutions for the comfort and health of people inside buildings. Its activities notably cover ventilation, heating & cooling, domestic hot water and air treatment.

Challenge

• Characterizing AHU's selection pathways in Europe and North America

• Defining the role and deciphering the key players’ expectations

• Identifying the levers for optimizing the Customer Experience

Solution

• Mobilization of a Task Force made of specialized Consultants in 7 countries: France, Germany, Sweden, Norway, Denmark, United States, Canada

• Program of 30 in-depth individual interviews conducted remotely

The Benefits for our Client

• Scenario of AHU selection pathways

• Characterization of the enchantments and irritants of the key players at each stage of their relationship with Aldes

• Highlighting the levers for optimizing the customer experience