How to enable innovation to concentrate on offers with high usage value?
business cases > cabling & connectivity
Nexans is a global expert in the cable industry. The Group is now a major player in energy transition and emobility. Nexans works alongside their customers to help them optimize their projects with advanced cabling and connectivity solutions.
Challenge
Identifying with precision the constraints of installers during their use of cabling solutions
Identifying the use value that they associate with a panel of innovations
Understanding the factors associated with their level of appreciation
Solution
Mobilization of a Task Force made up of specialized Consultants in 4 countries: France, Spain, Belgium, Netherlands
Selective and blind recruitment of 50 installers
Moderation and analysis of 6 focus groups hybridizing Online and Offline
The Benefits for our Client
Indepth benchmark of the uses of Installers in the 4 countries
Highlighting solutions with high added value / country
Structuring of a global matrix oriented Go - no Go