What services to offer international travelers planning their stay in Japan?

business cases > recreation escape

JNTO is the Japanese National Tourist Office. Its objective is the development of international tourist exchanges. The JNT organizes a wide range of activities aimed at encouraging tourists from all over the world to visit Japan

Challenge

• Mapping the customer journey of Tourists in the Upscale segment during their luxury stays abroad

• Exploring their expectations in terms of accommodation and services during their future stay in Japan

Solution

• A qualitative system based on individual interviews

• Ad‐hoc recruitment of BtoC Travelers

• Remote conduct of 35 in-depth interviews

The Benefits for our Client

• Characterization of 3 Buyer Personas and their respective expectations

• Design of their Customer Journey with a focus on Japan