How to be totally in tune with the expectations of electrical installation professionals?
business cases > electrical outlets
Established in 130 countries, Hager Group has been innovating for more than 60 years in the electrical field. The Group is today one of the main suppliers of solutions and services for electrical installations in residential, tertiary and industrial buildings.
Challenge
Testing the functional and design attributes of a future residential solution
Measuring the adequacy between the value proposition and the new uses of Installers
Solution
Customized recruitment of a representative sample of professionals
Program of 120 in situ tests conducted in 5 cities in France
Audio and video recording of all implementation experiences
The Benefits for our Client
Redesign of the essential attributes of the offer in line with market expectations
Highlighting the "proof points" to be conveyed by Hager to strengthen its leadership