How to explain the low subscription to funeral insurance?

business cases > life insurance

AG2R La Mondiale is the leading French social protection group. AG2R La Mondiale offers individuals funeral insurance to anticipate the financing and organization of their funerals.

Challenge

• Identifying the reasons behind the subscription to the proposed contract

• Implementing the necessary corrective actions in terms of customer service and product offer

Solution

• A customer listening program based on phone interviews

• Conduct of 600 CATI interviews

The Benefits for our Client

• Diagnosis clarifying the reasons behind subscription and non-subscription for customers and prospects

• Provision of a detailed report prioritizing the corrective actions to be taken by AG2R La Mondiale