How to combine value creation and customer experience in terms of product data?

business cases > electrical safety

Socomec is an independent industrial group specializing in the fields of availability, control and security of low voltage electrical networks, the group mainly targeting industrial and tertiary applications.

Challenge

• Defining the users’ uses and needs of product data

• Benchmarking the practices allowing to rationalize the generation of data for a multichannel use

Solution

• A collection of internal group data via 36 CATI interviews

• A measurement of the online customer experience on the Group's proprietary media

• Targeted workshops for customers and partners in France, UK, and Italy

The Benefits for our Client

• In-depth benchmark of the 5 leading players’ uses

• Characterization of customer journeys by country

• Scripting of UX on proprietary media in the 3 target countries