What are the areas of differentiation to favor with prescribers and installers?

personacustomer experienceinnovationindustry & networks
Écrit par CLEMENT MILLET

business cases > indoor comfort

Nicoll is a brand within the Aliaxis group, a world leader in the manufacturing and marketing of fluids transport solutions. In France, Nicoll designs Sanitary, Plumbing and Building solutions for all types of constructions.

Challenge

  • Testing the relevance of a new global offer

  • Defining buyer personas and purchasing moments / contexts

Solution

  • A selective expert interview program

  • One-to-one qualitative interviews with 12 specifiers and installers

The Benefits for our Client

  • A positioning report for the new offer by market segment

  • Design of the purchasing journey for specifiers and installers

  • Characterization of 3 Buyer Personas

CLEMENT MILLET
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