What health insurance solution to offer to millennial regional agents?

customer experiencestrategy & marketinsurancehealthservices
Écrit par CLEMENT MILLET

business cases > health insurance

MNT is the first collective insurance of the territorial public service and the first French group of social protection. Faced with fierce competition, MNT wishes to revisit some of these health offers.

Challenge

  • Identifying the uses, needs, and expectations of young local civil servants

  • Defining the levers to be activated by MNT in terms of offer and support services

Solution

  • A targeted listening program for members and Millennial prospects

  • Conduct of 320 CATI interviews

The Benefits for our Client

  • Highlighting the specificities of Millennials in terms of healthcare offer

  • Definition of 8 global levers to be activated by MNT

  • Highlighting the expectations of members vs prospects

CLEMENT MILLET
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