What product communication strategy should be favored with end customers?
business cases > outdoors comfort
Present in more than 40 countries with more than 15 brands dedicated to the world of swimming pool equipment and wellbeing, CF Group was born from the alliance between two industrial groups: Chemoform AG and Fija. A synergy that allows it to be one of the leaders in equipment for private and collective swimming pools for professionals.
Challenge
Deciphering the uses and structuring the customer journey of swimming pool owners
Exploring their expectations in terms of tailor made and connected solutions
Solution
Qualitative system for collecting insights from pool owners
Monitoring of focus groups spread over 3 target regions
Program of adhoc individual interviews conducted remotely
The Benefits for our Client
Characterization of 2 Buyer Personas
Scripting of customer journeys in search of tailor-made solutions
Highlighting key attributes to promote