How to create a strong identity in a very competitive market?

strategy & marketinternationalindustry & networks
Écrit par CLEMENT MILLET

business cases > topography 2.0

Founded in 2005 and generating 90% of its turnover internationally, YellowScan designs, develops and produces drone imaging sensor systems for professional applications. 3D LiDAR mapping has established itself in Building because it offers a great wealth of data while reducing costs

Challenge

  • Measuring the notoriety, image and positioning of YellowScan in France and the USA

  • Evaluating the level of commitment to satisfaction of customers in the building ­ civil engineering sector on both markets

Solution

  • Programming and conducting a phone survey of 150 contacts in charge of LiDAR or mapping activities

  • Structuring a random sample of customers and prospects

  • Data management, analysis and synthesis

The Benefits for our Client

  • Highlighting the criteria for choosing a LiDAR sensor system

  • Report of notoriety and image of YellowScan vs competition (FR & USA)

  • Measurement of satisfaction and loyalty to the YellowScan brand

CLEMENT MILLET
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