How to initiate a lead nurturing strategy with decision makers?

business cases > renewable energies

ABB s a world leader in power and automation technologies. Suppliers of generators, electrical panels and low/medium voltage products for more than 40,000 wind turbines worldwide, ABB is one of the major players in the wind industry.

Challenge

• Identification of decision makers and prescribers for the maintenance of wind farms

• Detecting opportunities in terms of services related to the management and maintenance of wind farms

Solution

• Creation of a database of all French wind farms

• Structuring of a tailor­ made contact pitch

• Relationship marketing campaign with decision ­makers and prospects

The Benefits for our Client

• Provision of 280 highly qualified lead

• Providing ABB Sales Engineers with one-to-one meetings with potential short-term leads conversions

• Structuring of a campaign aimed at developping the ABB lead nurturing strategy to accompany prospects until their purchase decision