How to ensure the relevance of a BtoBtoC service offer?

personainternationalcustomer experienceinnovationbuildingindustry & networks
Écrit par CLEMENT MILLET

business cases > smart home

Somfy is the world leader in the automation of openings and closings in homes and buildings. Quiet and connected motors, mobile applications to easily manage your home, intelligent solutions, Somfy imagines the housing of tomorrow.

Challenge

  • Testing with the end consumer the understanding of a new BtoBtoC service offer allowing installers to optimize and enhance their remote maintenance actions

  • Defining buyer personas and characterizing the purchasing journey

Solution

  • A qualitative system for collecting insights from home owners

  • Monitoring of 6 targeted focus groups in France and Germany

The Benefits for our Client

  • Highlighting the strengths and limitations of the value proposition

  • Proposal of optimization levers: offer, marketing, communication

  • Definition of Buyer Personas and design of key moments in the customer journey

CLEMENT MILLET
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