What charging experience to offer drivers of a luxury electric vehicle?

business cases > e-mobility

Leader in the luxury automobile market, our client is one of the manufacturers most invested in electric mobility. In order to affirm its ambitions, the company plans to offer its customers a very high quality longdistance travel experience by providing them with luxurious charging stations and high­end services.

Challenge

• Deciphering the uses and pain points associated with the long­distance electric charging experience in France

• Exploring user expectations in terms of high­end services and support

Solution

• Structuring of a system for collecting insights from users of an electric vehicle of the brand concerned

• Program of 10 in­ depth interviews conducted remotely throughout France

The Benefits for our Client

• Highlighting the uses and expectations specific to French customers

• Detailed comparative diagnosis of the two charging experiences offered

• Precise characterization of the associated Must Have and Nice to Have services